Brand Update: Beta Launch of Our Ethical Women-Focused Fashion Brand – Forbes

By on November 2, 2017
Autumn Adeigbo

Cover of our Spring 2018 Lookbook

It’s been a whirlwind year. As I look back on the past 12 months I can’t believe everything that has happened since securing seed investment for my ethical fashion brand. From creating a home office, designing our collection, hiring freelancers and consultants to execute everything from design to branding, traveling to Kenya to hand-bead the collection’s samples alongside Massai women, hosting 3 cross-country focus groups, partnering with Parsons to showcase my collections, working alongside an accountant to handle the financial building blocks of having a business, and becoming unexpectedly pregnant, you can say it’s been an entrepreneurial roller coaster, sprinkled with a couple interpersonal dramas.

I think it’s a great time to share what we have developed as a team and how those assets are affecting the company and its bottom line.

The Collection

In September 2018, we debuted a 28 look collection of colorful women’s wear (you can see it here), that invests in women along our supply chain. It is designed in my home office in NYC, with fabrics and trims sourced from all over the world: England, France, Italy, Holland, with hand-beading executed by women of the Maasai tribe in Kenya who we trained and paid fair-trade wages for production. The collection is then and sewn in women-owned production facilities in New York City.

The collection is inspired by women who are leaders, movers, shakers, and creators. Its main design elements are color, print, texture, and global fabrics that once pieced together tell their own story when worn on the female body. I’m honestly so proud of this collection, and the more I look at it the more I love it!

Autumn Adeigbo

Looks from Group one of our Spring 2018 Collection: Fabrics from the UK, Italy, Holland, and hand-beaded in Kenya for a global flair.

I made sure we took steps like perfecting our fit by investing in a fit model so we could sell appropriately based on a size chart (still a bit of a challenge). But creating this collection and working alongside women is why I do what I do, it makes all the other challenges worth it.

Source Article from https://www.forbes.com/sites/autumnadeigbo/2017/11/01/brand-update-beta-launch-of-our-ethical-women-focused-fashion-brand/
Brand Update: Beta Launch of Our Ethical Women-Focused Fashion Brand – Forbes
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