India’s top fashion designers decode Priyanka Gandhi’s style quotient – India Today

By on March 17, 2019

Styling has a powerful meaning. From the Shakespeare era, it is said “the apparel oft proclaims the man”. When it comes to women in a leadership position, the saying is true. Women leaders in India are few and their style statement and body language is discussed more often than their political ones.

Priyanka Gandhi, the newly-appointed Congress general secretary, has been under constant limelight for her political views and her strategy to revive the Grand Old Party. But what does the new leader’s fashion and body language tell us about the leader? We got in touch with some of country’s best fashion designers, wardrobe stylists and body language experts to decode all of it for you. In public life, people are often judged by their words but fashion and body language experts believe that non-verbal gestures and dressing sense tells more about a person than their words? FASHION designer and wardrobe stylist Varija Bajaj says “when she is wearing a hand-woven sari which is made in India, it communicates that she believes in Brand India”.

She believes in personal branding and the local touch of a dress is also a no-verbal medium of association with the masses “when she flaunts a Lucknowi sari in Lucknow or a bordered sari in West Bengal, she’s subtly communicating her association with the local culture and its people,” explains Bajaj. Accordingly when Priyanka appears in a crisp white shirt and jeans in the national capital the message she is putting to the youth is that “I’m part of you”.

Priyanka is often spotted in the Capital carrying a casual look. Though her outfits have been criticised many a times and we often hear comments like “Priyanka Gandhi wears jeans when she is in Delhi but wears saris when she visits Congress bastion”.

To this the stylist explained that, “She is wearing western clothes at home, when she’s with children, showing that’s me in my comfort zone. She’s wearing handloom saris at rallies because she accepts that I am expected to wear as part of a political career.” Varija added that, “The politician is not apologetic about what she is wearing . She conveys that she’s normal like any of us and the youth welcome the fact that she’s not faking it, she’s relatable.”

Body language expert Dr Kapil Kakkar compares Priyanka’s body language with her brother Rahul Gandhi. “If we compare her with Rahul Gandhi, we find that the Congress president is always conscious and at times overcautious of what he is trying to communicate but Ms Vadra’s gestures have an element of comfort which suggest clarity”. Dr Kakkar points out excess hand and body movements during Rahul Gandhi’s speeches to make his case and stresses

that Priyanka’s non-verbal gestures suggest more clarity in her thoughts. A politician understands it is imperative for them to speak the language of the people. Dr Kakar explains that she has an added advantage, “she already has a Gandhi name so the people are going to come to listen to her. The second important thing is when they come and they look at her they should find oneness with her”. He adds this is conveyed through her saris and long-sleeve blouses. “Her intent is to connect with people. Through her dressing sense, no make up look, she is trying to portray her simplicity. Because she is somewhere trying to say I am a simple as you, there is no difference between me and you.”

While some say her sartorial styling is dignified and elegant, some believe it’s her way to bring to mass attention the inherited “Gandhi gene”.

Fashion designer Diksha Khanna gives a brief fashion analysis on Priyanka’s look and says, “Gandhi is the style icon and what she wears trickles down to the masses. She wears a cotton look and portrays a fashion statement that is sustainable. As people say she resembles Indira ji also. She encourages our culture and traditional values through her attire. She’s a great inspiration for all of us and for youngsters also.” Saurabh, 20 , a student of fashion and a young voter says, “I really appreciate that look of Priyanka Gandhi that goes against the traditional attire of politicians. And her look makes her connect with youngsters. The bob cut belongs to the western culture and sari is Indian culture, so it’s very creative and a different style that she has made.”

Source Article from https://www.indiatoday.in/mail-today/story/india-s-top-fashion-designers-decode-priyanka-gandhi-s-style-quotient-1479879-2019-03-17
India’s top fashion designers decode Priyanka Gandhi’s style quotient – India Today
https://www.indiatoday.in/mail-today/story/india-s-top-fashion-designers-decode-priyanka-gandhi-s-style-quotient-1479879-2019-03-17
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