New Vegan Fashion Label Aims to “Cut the Industry a New One” – VegNews

By on April 14, 2019

The owner of Los Angeles-based vegan fashion boutique Vegan Scene recently launched a sustainably sourced, women-run, all-vegan fashion label. Legends & Vibes was born out of a desire to create vegan alternatives to mass-produced, animal-derived apparel. “As a vegan boutique owner, I struggled to find vegan clothing brands that not only met our high style and ethical standards but were at a price point that our customers could afford,” Vegan Scene owner Amy Rebecca Wilde told VegNews. “If consumers cannot find or afford vegan and sustainable fashion, what’s the point? That’s when it became clear that we had to launch our own fashion line.” The label offers styles that combine sophisticated edge and feminine glamor with a soft Southern California vibe. Pieces include the Oakwood Romper with a v-neck cutout, long, cold-shoulder sleeves, and pockets; the Valencia Dress with a flowy, relaxed fit, and scoop neck; and the Eastwood Jacket made from corduroy with a detachable faux shearling collar. Wilde’s designs were inspired by vegan deadstock—excess fabric from mills, garment factories, and bigger brands buying more than they need. “Instead of creating more waste, we turn these bolts of fabric into limited collections,” Wilde said. “Using deadstock fabrics means sometimes production runs will be really small, but in a world of fast fashion and mass-produced apparel, there’s something really special about knowing only a few women will get to have that garment.” After two years in the making, the Legends & Vibes Kickstarter campaign is the first step in Wilde’s plan to begin sustainably scaling and increasing production, and to get her product in a mix of small, local boutiques and big-box retailers across the country. Wilde isn’t shy about her intentions: She wants to make sustainably-sourced, vegan fashion the future. “We aim to cut the industry a new one from top to bottom by creating systemic change in making informed choices that start with what materials we choose to use, how we source them, where we turn them into garments, and how the workers are treated,” Wilde said. Legends and Vibes’ first collection is available for pre-order until April 20.

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Source Article from https://vegnews.com/2019/4/new-vegan-fashion-label-aims-to-cut-the-industry-a-new-one
New Vegan Fashion Label Aims to “Cut the Industry a New One” – VegNews
https://vegnews.com/2019/4/new-vegan-fashion-label-aims-to-cut-the-industry-a-new-one
https://news.google.com/news/feeds?hl=en&gl=in&q=fashion&um=1&ie=UTF-8&output=rss
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