Paris Fashion Week goes online, brands advised to not invite live guests – Times Now

By on January 14, 2021



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Gone are the days when you had to feel the pressure of dressing up to be able to fit in the crowd and watch the fashion week! This year, thanks to the new normal, we can enjoy the fashion week out of the comfort of our bed in PJs!


Who would have thought being an audience to the prestigious Paris fashion week from our locally bought pyjamas! Though Paris isn’t technically in a lockdown now as it ended on December 15th, it still has strict rules across the city, including an 8 pm curfew and restaurants, bars, museums and theatres.


But just because people can’t see models strut down the catwalk in person doesn’t mean they won’t get to see them at all. Filming is allowed, so the brands who stage physical shows will be recording or live streaming their shows and much to the delight of fashion fans everywhere you can catch it live on your mobile or laptop screen!


According to agency sources, the Fédération de la Haute Couture et de la Mode has advised brands against inviting live guests this season.



The federation has said, “We can confirm that there can be no public gatherings” at Paris Fashion Week, adding that, fashion houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.


Fendi, Dolce & Gabbana and Etro – all have said their shows won’t include guests. They were among four brands planning live shows this round.


Another important thing to watch will be the collection. Louis Vuitton in April joined the bandwagon of making luxury protective gear. It launched a Faceshield. The LV Shield makes for an eye-catching headpiece, both stylish and protective,” the brand said in a statement.


The shield transitions from clear to dark in sunlight, protecting wearers from the sun. It also features golden studs engraved with Louis Vuitton’s brand name and an elastic, monogrammed headband.


The company said it has repurposed several of its workshops across France to “produce hundreds of thousands of non-surgical face masks,” for health care workers.


The brand also said it was donating thousands of hospital gowns to six Paris hospitals in urgent need of protective gear.


However,  the Centers for Disease Control and Prevention does not currently recommend the use of face shields as a substitute for masks, as it is not clear what level of protection they provide.


Apart from LV,  Kering, the parent company of Balenciaga, Saint Laurent, and Gucci has also launched face masks to support medical professionals who are running low on personal protective equipment (PPE)


Would they make these a part of the runway display too? It would indeed be a fun and exciting occasion to watch out for!


Source Article from https://www.timesnownews.com/international/article/paris-fashion-week-goes-online-brands-advised-to-not-invite-live-guests/706823
Paris Fashion Week goes online, brands advised to not invite live guests – Times Now
https://www.timesnownews.com/international/article/paris-fashion-week-goes-online-brands-advised-to-not-invite-live-guests/706823
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